Interpret Influencing Factors on Revisit Intention to Rural Tourism Destinations in Yazd Province

Document Type : Original Article

Authors

1 Semnan University

2 Semnan University,

10.22067/JRRP.V10I3.89623

Abstract

Purpose- Aim of this study was to interpret the effect of perceived quality and perceived value on tourists’ loyalty by the mediation of satisfaction and destination image in the three tourism target villages of Yazd province (located in central Iran).
Design/methodology/approach- Present study is applied research regarding the objective and the type of research is a descriptive correlation. The population of the study consists of all incoming tourists to three tourism villages of Yazd province (Kharanagh, Saryazd, and Sadeghabad). Participants were 200 visitors to three villages of Yazd province that were selected using the convenience sampling method. They all completed the perceived quality, perceived value, satisfaction, destination image, and loyalty scales in a questionnaire. Data were analyzed using the path analysis model (LISREL software).
Findings- The study shows that there is a positive and significant relation between tourists’ loyalty and perceived quality, between tourists’ loyalty and perceived value, between tourists’ loyalty and destination image, and between tourists’ loyalty and satisfaction. Moreover, perceived quality and perceived value have a direct, significant effect on tourists' loyalty. Perceived quality by the mediation of destination image has an indirect effect on tourists 'loyalty; perceived quality by the mediation of satisfaction has an indirect and meaningful effect on tourists 'loyalty; perceived value by the mediation of destination image has an indirect effect on tourists' loyalty; perceived value by the mediation of satisfaction has an indirect and meaningful effect on tourists' loyalty.

Keywords


  1. A Lawson, F., & Baud-Bovy, M. (1997). Tourism and Recreation Development. Architectural Press. https://books.google.com/books/about/Tourism_and_Recreation_Development.html?id=dxGnyAEACAAJ
  2. Abbasi, A., Rostampur Rashidi, N. & Baziae Hamza Khani, I. (2017). Forming loyalty to Destination with destination experience, destination image and destination satisfaction. Scientific Journal of Commercial Management Exploration, 9 (17), 175-196. DOI: 29252/BAR.9.17.175
  3. Abdel Kader Fayed, H., Waft, G. M., & Gerges, N. Y. (2016). The impact of motivations, perceptions, and satisfaction on tourists’ loyalty. International Journal of Hospitality & Tourism Systems, 9(2), 14-25. https://www.academia.edu/42969312/The_Impact_of_Motivations_Perceptions_and_Satisfaction_on_Tourists_Loyalty
  4. Akama, J. , & Kieti, D.  M. (2003).  Measuring Tourist satisfaction with Kenya’s wildlife Safari: A case study of Tsavo West National Park. Journal of Tourism Management, 24(1), 73-81. https://doi.org/10.1016/S0261-5177(02)00044-4.
  5. Akbarian Ronizi, S., & Ramezanzade lasbuee, S. (2015). host community cultural Intelligence and rural tourism development. Case study Rudbar ghasran region (Shemiranat city). The quarterly periodical of urban - regional geography and spatial planning, 16, 201-212. http://ensani.ir/file/download/article/20160405114734-9834-129.pdf
  6. Akroush, M.N., Jraisat, L.E., Kurdieh, D.J., AL-Faouri, R. N., & Qatu, L.T. (2016). Tourism service quality and destination loyalty: the mediating role of destination image from international tourists’ perspectives. Tourism Review, 7(1), 18-44. DOI: 1108/TR-11-2014-0057
  7. Armario, E. (2008). Tourist Satisfaction: An Analysis of its antecedents. en Asociación   Española   de Dirección y Economía de la Empresa International Conference, Spain, 367-382. http://hdl.handle.net/11441/18228
  8. Backman, S. J., & Crompton, J. L. (1991). Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities. Journal of Park and Recreation Administration, 9(2), 1-17. https://js.sagamorepub.com/jpra/article/view/1844/1802
  9. Baloglu, S. (2001). An investigation of a loyalty typology and the multidestination loyalty of international travelers. Tourism Analysis, 6(1), 41-52. DOI: 10.3727/108354201108749737
  10. Bardón, E. (1990). Consideracion es sobreel turismo rural en Españaymedidasde desarrollo [Considerations on rural tourism in Spain and development mea-sures]. Estudios Turísticos, 108, 61–83. https://turismo.janium.net/janium/Objetos/REVISTAS_ESTUDIOS_TURISTICOS/55167.pdf
  11. Besteiro Rodríguez, B. (2006). El Turismo Rural En Galicia. Análisis De Su Evolución En La Última Década. Cuadernos de Turismo, (17), 25–50. https://revistas.um.es/turismo/article/view/18301
  12. Campón-Cerro, A., Hernández-Mogollón, J. M., & Alves, H. (2016). Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain, Journal of Destination Marketing & Management, 6(3), 252-266. https://doi.org/10.1016/j.jdmm.2016.04.005.
  13. Cánoves, G., Herrera, L., & Blanco, A. (2005). Turism or uralen España: Unanálisis de laevoluciónenel contextoeuropeo [Rural tourism in Spain: An analysis of its evolution in the European context]. Cuadernos de Geografía, 77, 41–58. https://dialnet.unirioja.es/descarga/articulo/2091297.pdf
  14. Chao, W. Z. (2005). Marketing tools as factors in destination image formation. (Unpublished master’s thesis). San Jose State University of USA. DOI: https://doi.org/10.31979/etd.fdmq-ww9n
  15. Chen, C. , & Chen, F. S. (2010). Experience quality, perceived value, satisfaction, and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35. https://doi.org/10.1016/j.tourman.2009.02.008
  16. Chen, C. , Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions?, Tourism Management, 28 (4), 1115-1122. https://doi.org/10.1016/j.tourman.2006.07.007. (https://www.sciencedirect.com/science/article/pii/S0261517706001397)
  17. Chi, C.G.Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. http://dx.doi.org/10.1016/j. tourman.2007.06.007.
  18. Chi, C.G.Q., Sun, X., & Xu, H. (2013). Developing Destination Loyalty: The Case of Hainan Island. Annals of Tourism Research, 43, 547-577. https://doi.org/10.1016/j.annals.2013.04.006.
  19. Crompton, J. L. (1979). An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image. Journal of Travel Research17(4), 18–23. https://doi.org/10.1177/004728757901700404
  20. Donnelly, P., Lynch, M., & Holden, T. (2008). Building Loyalty Creating Value through Customer Experiences. IAM conference, September 2008, Dublin. https://www.researchgate.net/publication/228805429_BUILDING_LOYALTY_CREATING_VALUE_THROUGH_CUSTOMER_EXPERIENCES/citations
  21. Echtner, C. M., & Ritchie, J. B. (1991). The meaning and measurement of destination image. Journal of tourism studies2(2), 2-12. https://www.academia.edu/download/24746223/jcudev_012855.pdf
  22. Endah, P.E., Suharyono, N.U., & Andriani, K. (2017). Study on destination image, satisfaction, Trust and Behavioral Intention. Rjoas, 1(61), 148-159. DOI https://doi.org/10.18551/rjoas.2017-01.15
  23. Fernández, E. B. (1987). El turismo rural en España: Algunas iniciativas públicas. Estudios turísticos, (94), 63-76. https://dialnet.unirioja.es/servlet/articulo?codigo=2206578
  24. Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., & Callarisa-Fiol, L. J. (2012). Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona. Tourism Management33(6), 1309-1320. https://doi.org/10.1016/j.tourman.2011.12.013
  25. Gallarza, M., Saura, I.G., & García, H. (2002). Destination image: towards a conceptual framework. Annals of Tourism Research, 29, 56-78. https://doi.org/10.1016/S0160-7383(01)00031-7
  26. Giese, J. L., & Cote, J. (2000). Defining customer satisfaction. Academy of Marketing Science Review, 1(1), 1-22. https://www.proserv.nu/b/Docs/Defining%20Customer%20Satisfaction.pdf
  27. Gomez, M., & Lopez, C., & Molina, A. (2015). A model of tourism destination brand equity: The case of wine tourism destinations in Spain. Tourism Management, 51, 210-222. https://doi.org/10.1016/j.tourman.2015.05.019
  28. Griffin, T., & Edwards, D. (2013). Importance–performance analysis as a diagnostic tool for urban destination managers. Anatolia: An International Journal of Tourism and Hospitality Research, 23(1), 32-48. https://doi.org/10.1080/13032917.2011.653630
  29. Hernández-Lobato, L., Solis-Radilla, M. M., Moliner-Tena, M. A., & Sánchez-García, J. (2006). Tourism destination image, satisfaction and loyalty: a study in Ixtapa-Zihuatanejo, Mexico. Tourism geographies8(4), 343-358. https://doi.org/10.1080/14616680600922039
  30. Hernández-Mogollón, J. M., Campón-Cerro, A. M., & Baptista-Alves, H. M. (2011). The state of the art in research into rural tourism in Spain: an analysis from the perspective of marketing. Enlightening Tourism. A pathmaking journal1(1), 31-61. http://dx.doi.org/10.33776/et.v1i1.1018
  31. Hoseini, S. (2015). Survey the relationships between destination image, tourist satisfaction, and destination loyalty. International Journal of Research in Social Sciences, 5(6), 27-43. http://www.ijsk.org/wp-content/uploads/2015/04/4-IJRSS-Tourist-satisfaction.pdf
  32. Hosseini, S. (2015). Survey the relationships between destination image, tourist satisfaction and destination loyalty. International Journal of Research in Social Sciences, 5(6), 27-43. http://www.ijsk.org/wp-content/uploads/2015/04/4-IJRSS-Tourist-satisfaction.pdf
  33. Jafari, V., Najjarzadeh, M., & Kiyani Feyzabadi, Z. (2017). consideration of influencing factors on the particular value of the destination of a tourism destination (Case study: Savadkooh city). Journal of Tourism Planning and Development, 6 (20), 75-93. [In Persian] https://doi.org/10.22080/JTPD.2017.1488
  34. Kazemi, A., Ghafari, M., Konjkavmonfared, A., & Taslimi, A. (2015). analyzing the sensing of belonging to tourism destinations on the satisfaction and loyalty of tourism (case study: foreign tourists visiting Isfahan). Journal of Tourism Planning and Development, 4 (12), 34-51. [In Persian] https://www.magiran.com/paper/1418487
  35. Kiani Feizabadi, Z. (2016). The Influence of Destination Image and Destination Personality on Tourists ׳Attachment and Satisfaction (Case Study: Domestic Tourists Visiting Isfahan). Journal of Tourism Planning and Development, 5(16), 168-187. [In Persian] http://tourismpd.journals.umz.ac.ir/article_1240.html?lang=en
  36. Kim, S. H., Holland, S., & Han, H. S. (2012). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando. International Journal of Tourism Research, 15(4), 313–328. http://dx.doi.org/10.1002/jtr.1877.
  37. Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing management 14/e: Pearson. https://www.abebooks.com/9780132102926/Marketing-Management-14th-Edition-Kotler-0132102927/plp
  38. Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(3), 260-269. https://doi.org/10.1177/004728750003800308
  39. Lam, T. & Hsu, C. H. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599. https://doi.org/10.1016/j.tourman.2005.02.003.
  40. Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, 31(3), 215- 236. https://doi.org/10.1080/01490400902837787
  41. Lee, C., Wang, Y. C., Lu, S. C., Hsieh, Y. F., Chien, C. H., Tsai, S. B., & Dong, W. (2016). An empirical research on customer satisfaction study: a consideration of different levels of performance. SpringerPlus5(1), 1-9. https://springerplus.springeropen.com/articles/10.1186/s40064-016-3208-z
  42. Li, J., Cheng, S., & Zhong, L. (2009). Progress on the research of customer value theory in tourism. Human Geography, volume: 24 (5), 21-24. https://doi.org/10.13959/j.issn.1003-2398.2009.05.017
  43. Mechinda, P., Serirat, S., & Gulid, N. (2009). An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists. Journal of vacation marketing15(2), 129-148. https://doi.org/10.1177%2F1356766708100820
  44. Mechinda, P., Serirat, S., Anuwichanont, J., & Gulid, N. (2010). An examination of tourists loyalty towards medical tourism in Pattaya, Thailand. International Business & Economics Research Journal (IBER)9(1). https://doi.org/10.19030/iber.v9i1.508
  45. Min, K. S., Martin, D., & Jung, J. M. (2013). Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors. Journal of Business Research, 66(6), 759-764. https://doi.org/10.1016/j.jbusres.2011.09.015
  46. Mingyan, D., & Seng, K. (2002). Research on customer value and hotel loyalty of customers. Journal of Beijing International Studies University, 1, 75-78. https://doi.org/10.2991/icse-15.2016.10
  47. MIRAJ, F. (2008). The Tourist Attractions’ Impact on Employment Dynamism in Semnan Province. Journal of Geographical Sciences, 7(10), 39-58. https://www.sid.ir/en/journal/ViewPaper.aspx?id=214258
  48. Mohamad, M., Ali, N. A. M., Ab Ghani, N. I., Halim, M. S. A., & Loganathan, N. (2015). Effects of the Malaysian Travel Destination Brand Image on Tourist Satisfaction and Destination Loyalty. American-Eurasian Journal of Agricultural & Environmental Sciences (JAES), 15, 61-72. https://doi.org/ 10.5829/ idosi.aejaes.2015.15.s.209
  49. Moon, J. C. & Minor, M. S. (2009). Consumer behavior: internal and external factors. Translated by Abbas Saleh Ardestani and Mohammad Reza Saadi, second edition, Etihad and Jahane no Publication. https://www.adinehbook.com/gp/product/9645608910
  50. Moon, K. S., Kim, M., K, Y. J., Connaughton, D. P., & Lee, J. H. (2011). The Influence of Consumer’s Event Quality Perception on Destination Image. Journal of Managing Service Quality, 21(3), 287-303. https://doi.org/10.1108/09604521111127974
  51. Murphy, P., Pritchard, M., & Smith, B. (2000). The Destination Product and its Impact on Traveler Perceptions. Journal of Tourism Management, 21(1), 43-52. https://doi.org/10.1016/S0261-5177(99)00080-1
  52. Ngoc Khuong, M., & My Duyen, H. T. (2017). The effects of destination image, perceived value, and service quality on tourist return intention through destination satisfaction — A study in Ho Chi Minh City, Vietnam. International Journal of Innovation, Management, and Technology, 8(5), 401–408. https://doi.org/10.18178/ijimt.2017.8.5.761
  53. Oliver, R. L. (1997). A behavioral perspective on the consumer. Boston, Massachusetts: McGraw‐Hill. https://doi.org/10.4324/9781315700892
  54. Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer: ME Sharpe (2nd). Routledge. https://books.google.com/books/about/Satisfaction.html?id=v8M1jgEACAAJ
  55. Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84. https://doi.org/10.1177/004728750003900110
  56. Parvazi, M. (2016). Special analysis of the value of urban tourism brand. (Case study: Baneh city), Journal of Geography, 7 (1), 49-69. [In Persian] http://www.jgeoqeshm.ir/article_44950.html
  57. Permatasari, Y. Y., Murwani, F. , & Suharto, S. M. (2017). Examining the Structural Relationships of Service Quality, Destination Image, Tourist Satisfaction, and Loyalty: An Integrated Approach. International Journal of Academic Research in Business and Social Sciences, 7(6), 367-378. https://doi.org/10.6007/IJARBSS/V7-I6/2990
  58. Petrick, J. F. (2004). The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions. Journal of Travel Research42(4), 397–407. https://doi.org/10.1177/0047287504263037  .
  59. Petrick, J. F., Morais, D. D., & Norman, W. C. (2001). An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit. Journal of Travel Research40(1), 41–48. https://doi.org/10.1177/004728750104000106
  60. Prayag, G. (2009). Tourists’ evaluation of destination image, satisfaction, and the future behavioral intentions-the case of Mauritius. Journal of Travel and Tourism, 26(8), 836-853. https://doi.org/ 10.1080/10548400903358729
  61. Prebezac, D., & Mikulic, J. (2008). Imidž Destinacije i Ključni Čimbenici Percipirane Atraktivnosti Destinacije. Tržište, 20(2), 163-178. https://hrcak.srce.hr/53067
  62. Priporas, C.V., Stylos, N., Vedanthachari, L.N., & Santiwatana, P. (2017). Service quality, satisfaction, and customer loyalty in Airbnbaccommodation in Thailand. International Journal Tourism Research, 693–704. https://doi.org/10.1002/jtr.2141
  63. Pritchard, M. P., & Howard, D. R. (1993). Measuring loyalty in travel services: A multi-dimensional approach. In the Proceeding of World Marketing Congress, Springer International Publishing, Cham, (pp. 120-124). https://doi.org/10.1007/978-3-319-17323-8_30
  64. Puh, B. (2014). Destination image and tourism satisfaction: The case of a Mediterranean destination. Mediterranean Journal of Social Sciences, 5(13), 538. https://doi.org/10.5901/mjss.2014.v5n13p0538
  65. Ramseook-Munhurrun, P., Naidoo, P., Seebaluck, V. , & Pillai, P. (2016). The Impact of Destination Service Quality on Tourist Satisfaction and Loyalty: Evidence from Mauritius. Proceedings of the International Academic Research Conference on Marketing & Tourism, ISBN: 978-1-943579-40-2. http://globalbizresearch.org/Paris_Conference_2016_July/docs/doc/3.Management%20&%20Marketing/PM611.pdf
  66. Ramseook-Munhurrun, P., Seebaluck, V. , & Naidoo, P. (2015). Examining the structural relationships of destination image, perceived value, tourist satisfaction, and loyalty: a case of Mauritius. Procedia - Social and Behavioral Sciences, 175, 252-259. https://doi.org/10.1016/j.sbspro.2015.01.1198
  67. Rein, I., Kotler, P., & Haider, D. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. The Free Press. Volume: 32 issue: 3, page(s): 80-81. https://doi.org/10.1177/004728759403200383
  68. Rezvani, M. R. (2008). rural tourism development with a sustainable tourism approach. (1st ed.).Tehran University Publication. [In Persian]
  69. Ryan, C., & Huyton, J. (2002). Tourists and Aboriginal people. Annals of Tourism Research, 29(3), 631-647. https://doi.org/10.1016/S0160-7383(01)00073-1.
  70. Sadr Mousavi, M., & Dakhili kahnamoe, J. (2005). an impression on tourism resorts ' planning. Journal of Humanities and Social Sciences, 17, 25-39. http://ensani.ir/file/download/article/20120426185754-5201-16.pdf.
  71. San Martín Gutiérrez, H., Collado Agudo, J., & Rodríguez del Bosque Rodríguez, I. A. (2008). El proceso global de satisfacción bajo múltiples estándares de comparación: el papel moderador de la familiaridad, la involucración y la interacción cliente-servicio. http://hdl.handle.net/10902/2924
  72. Sánchez, J., Sánchez, M. I., & Bigné, J. E. (2001). Tourism image, evaluation variables and after purchase behavior: inter-relationship. Tourism Management, 22(6), 607-616. https://doi.org/10.1016/S0261-5177(01)00035-8
  73. Shirkhodaie, M., Alizadeh Sani, M., Amoli Diva, F. (2016). Examining the Effect of Destination Image on Satisfaction and Behavioral Intentions in Health Tourism (Case Study: Lavij Spa). Journal of Tourism Planning and Development, 5(17), 128-145. [In Persian] http://tourismpd.journals.umz.ac.ir/article_1281.html?lang=en
  74. Shirkhodaye, M., Alizadehsani, M., & Amolidiva, F. (2016). Examining the effect of destination image on satisfaction and behavioral intentions in health tourism (Case study: warm Spa of Lavij). Journal of tourism planning and development, 5 (17), 128-145. https://journals.atu.ac.ir/article_4116.html
  75. Sojasi Ghidari, H., Sadeghlo, T., & Mahdavi, D. (2015). explanation of the role of environmental quality of rural tourism destinations for strengthening the mental image of tourists (case study: rural tourism destination villages of Rudabr). Journal of Space Planning, 19 (2), 61-88. [In Persian] http://hsmsp.modares.ac.ir/article-21-1414-fa.html
  76. Statistical Center of Iran. (2011). Yazd rural District map. Tehran: SCI Publication [In Persian] https://amar.org.ir
  77. Su, H.J., Cheng, K. F., & Huang, H.H. (2011). Empirical study of destination loyalty and its antecedent: The perspective of place attachment. The Service Industries Journal, 31(16), 2721–2739. http://dx.doi.org/10.1080/02642069.2010.511188.
  78. Sunderland, M. (1998). Customer satisfaction and its consequences of customer behavior revisited. The Impact of different levels of satisfaction on word of mouth, feedback to the supplier, and loyalty. International Journal of Service Industry Management, 9, 169–188. https://doi.org/10.1108/09564239810210532
  79. Tabatabayenasab, S. M., & Mahavarpur, F. (2017). structural modeling of effective factors on the reputation of tourism destination and its effect on the particular value of the destination brand (case study: Isfahan city). Journal of Urban Tourism, 4 (1), 71-86. [In Persian] https://doi.org/10.22059/JUT.2017.61998
  80. Taheri Damaneh, M., Farmani, S., & Mostofolmamaleki, R. (2011). examining the challenges in the Shiraz tourism industry is related to the limitations of residential centers. Journal of Urban and regional Studies and Researches, 2 (8), 119-195. [In Persian] https://www.sid.ir/ en/journal/ ViewPaper.aspx? id=197933
  81. Taheri, M., & Ansari, A. (2016). Impact of perceived perceptual value and sense of location on tourist’s loyalty (case study: Hamedan Province). Journal of Social Studies of Tourism, 4 (8), 155-180. [In Persian] https://www.sid.ir/en/journal/ViewPaper.aspx?id=595859
  82. Tasci, A. D., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413-425. https://doi.org/10.1177/0047287507299569
  83. Teyu, H. (2004). Rural tourism in Taiwan: Motivation, expectations, and satisfaction, presented to the School of Graduate of the University of the Incarnate Word in Partial Fulfillment of the requirements, for the degree of Doctor of Philosophy.
  84. Toudert, D., & Bringas-Rábago, N. L. (2016). Impact of the destination image on cruise repeater’s experience and intention at the visited port of call. Ocean & Coastal Management, 130, 239-249. https://doi.org/10.1016/j.ocecoaman.2016.06.018
  85. Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of marketing research25(2), 204-212. https://doi.org/10.1177%2F002224378802500209
  86. Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2010). An assessment of customers’ e-service quality perception, satisfaction, and intention. International Journal of Information Management, 30(6), 481-492. https://doi.org/10.1016/j.ijinfomgt.2010.03.005
  87. Walpole, M.J., & Goodwin, H.J. (2000) Local Economic Impacts of Dragon Tourism in Indonesia. Annals of Tourism Research, 27, 559-576. https://doi.org/10.1016/S0160-7383(99)00088-2
  88. Williams, P., & Soutar, G. N. (2009). Value, satisfaction and behavioral intention in an adventure tourism context. Annals of Tourism Research, 36(3), 413-438. https://doi.org/10.1016/j.annals.2009.02.002
  89. Woodruff, R.B. (1997). Customer value: the next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153. https://doi.org/10.1007/BF02894350
  90. Xu, W. (2006). Customer value improvement in the travel agency. Commercial Research, 352(20), 186-188. https://en.cnki.com.cn/Article_en/CJFDTotal-HDSD200302015.htm
  91. Yoon, Y., & Uysal, M. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Tourism Management, 26, 45-56. https://doi.org/10.1016/j.tourman.2003.08.016.
  92. Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism management31(4), 537-546. https://doi.org/10.1016/j.tourman.2009.06.005
  93. Zeithaml V. (1988). Consumer Perception of Price quality and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 58-63. https://doi.org/10.1177/002224298805200302
  94. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. Journal of marketing52(2), 35-48. https://doi.org/10.1177%2F002224298805200203
  95. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203
  96. Zeugner-Roth, K. P., & Žabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844–1853. https://doi.org/10.1016/j.jbusres.2015.01.012