TY - JOUR ID - 40048 TI - Interpret Influencing Factors on Revisit Intention to Rural Tourism Destinations in Yazd Province JO - Journal of Research and Rural Planning JA - JRRP LA - en SN - 2783-2791 AU - Asadi Zarch, Mohammad Reza AU - Najjarzadeh, Mohammad AU - Jafari, Sakineh AD - Semnan University AD - Semnan University, Y1 - 2021 PY - 2021 VL - 10 IS - 3 SP - 61 EP - 80 KW - Tourists' loyalty KW - Perceived value KW - Destination image KW - Tourist satisfaction KW - perceived quality DO - 10.22067/JRRP.V10I3.89623 N2 - Purpose- Aim of this study was to interpret the effect of perceived quality and perceived value on tourists’ loyalty by the mediation of satisfaction and destination image in the three tourism target villages of Yazd province (located in central Iran).Design/methodology/approach- Present study is applied research regarding the objective and the type of research is a descriptive correlation. The population of the study consists of all incoming tourists to three tourism villages of Yazd province (Kharanagh, Saryazd, and Sadeghabad). Participants were 200 visitors to three villages of Yazd province that were selected using the convenience sampling method. They all completed the perceived quality, perceived value, satisfaction, destination image, and loyalty scales in a questionnaire. Data were analyzed using the path analysis model (LISREL software).Findings- The study shows that there is a positive and significant relation between tourists’ loyalty and perceived quality, between tourists’ loyalty and perceived value, between tourists’ loyalty and destination image, and between tourists’ loyalty and satisfaction. Moreover, perceived quality and perceived value have a direct, significant effect on tourists' loyalty. Perceived quality by the mediation of destination image has an indirect effect on tourists 'loyalty; perceived quality by the mediation of satisfaction has an indirect and meaningful effect on tourists 'loyalty; perceived value by the mediation of destination image has an indirect effect on tourists' loyalty; perceived value by the mediation of satisfaction has an indirect and meaningful effect on tourists' loyalty. UR - https://jrrp.um.ac.ir/article_40048.html L1 - https://jrrp.um.ac.ir/article_40048_ff875f40dce9716e9e339d0a688d1e6a.pdf ER -