Analyzing the Pattern of Creative Rural Tourism in the Target Villages of Kermanshah Province

Document Type : Original Article

Authors

1 Razi University, Kermanshah, Iran

2 Baskent University, Ankara, Turkey,

Abstract

Purpose- In today's world, where the trend of tourism has changed from mass to individualistic patterns and tourists give more priority to flexibility and meaningful experiences, creative tourism is a new and interesting aspect in the field of tourism, where more attention is paid to tangible heritage to intangible heritage. From the point of view of the villagers, creative tourism means that the residents are passionate and proud of the cultural, natural, and physical environment of the village, evaluate the effects of tourism positively, and accept participation in tourism development programs, to finally be a suitable host in the relationship. To achieve this kind of tourism, various factors are effective in realizing this. The purpose of this study is to investigate the role of behavioral and environmental factors in villagers' hospitability in tourism target villages of Kermanshah province with the structural equation analysis approach.
Design/methodology/approach- Questionnaires were randomly distributed among residents. The statistical population of the research is 14 tourism target villages of Kermanshah province, which according to the census of 2016 (According to the latest population and housing census in Iran) has a population equal to 10039 people, and the size of the studied sample was estimated to be 380 people based on the Cochran formula. Also, an average of 10 domestic and foreign tourists from each village filled out questionnaires, resulting in a total of 140 questionnaires.
Finding- The results showed that the effect of the behavioral factor on hosting was greater. In the sense that the perception, attitude, and participation of villagers will be good predictors for the realization of creative hosting. Also, the results showed that the highest average acceptance of host was in the villages Considering the geographical and environmental conditions and tourism of Shamshir, Harir and Hajij, which had the best condition.

Keywords

Main Subjects

References

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  • Receive Date: 20 June 2025
  • Revise Date: 20 July 2025
  • Accept Date: 06 September 2025

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