Explaining the Effects of Rural - Urban Linkages on Changing the Rural Lifestyle (Case Study: Lasht-e Nesha District, Guilan, Iran)

Document Type : Original Article

Authors

University of Guilan, Rasht, Iran

10.22067/jrrp.2025.89402.1106

Abstract

Purpose-Various factors influence changes in rural lifestyles, with one of the most important being rural-urban linkages. The aim of this paper is to examine the role of rural-urban linkages in changing the lifestyle of rural households across three dimensions: social, economic, and cultural.
Design/methodology/approach- The research method is descriptive-analytical, and data collection was conducted through library research for theoretical studies and via questionnaires for the field study. The statistical population includes the villages of the Lasht Nesha district in Rasht County. A sample of 360 respondents was selected using Cochran's formula and a simple random sampling method. Data were analyzed using linear regression and multivariate regression tests.
Finding- The research findings regarding the linear relationship between rural-urban linkages and changes in rural household lifestyles revealed a significant relationship between these two variables. Additionally, the results showed that the most significant impacts of rural-urban linkages were in the cultural, social, and economic dimensions, respectively. Specifically, in the cultural dimension, consumerism and cultural and linguistic changes were most prominent; in the social dimension, changes in clothing and behavior; and in the economic dimension, materialism, wealth accumulation, and income generation experienced the greatest changes.

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Articles in Press, Accepted Manuscript
Available Online from 11 March 2025
  • Receive Date: 14 August 2024
  • Revise Date: 16 October 2024
  • Accept Date: 11 March 2025