Classification of home business challenges in rural areas of Sari County Using a combination technique of DEMATEL-ISM

Document Type : Original Article


Sari Branch, Islamic Azad University



Purpose: In many development programs in the third world, the expansion of small home businesses in rural areas has been mentioned as an efficient solution to advance the rural development process and improve the living conditions and income of rural residents. Therefore, the aim of this study is to prioritize the challenges of home business in rural areas of Sari County.
Methodology: The present study is an applied purpose and in terms of method and nature is descriptive-analytical, for which the method of documentary and survey (questionnaire) were used. The statistical population of the research consists of experts of the General Directorate of Cultural Heritage, Handicrafts and Tourism of Mazandaran Province and the Industry, Mine and Trade organization and the Agricultural Jihad organization in Sari County. 15 people were selected as a statistical sample. 6 factors of economic and financial, infrastructure, education and innovation, insurance and law, marketing and skills were considered as home business challenges in rural areas of Sari County. In order to analyze the data, the combined Dematel method and interpretive structural modeling have been used.
Findings The results showed that education and innovation , insurance and law and skills barriers are at the highest level of the model and economic and financial, marketing and infrastructure barriers are at the lowest level of the model. According to MICMAC analysis economic and financial and marketing barriers with strong impact and weak dependence were identified as the most important challenges of home business in rural areas of Sari County.
Limitations / Strategies: The absence of a comprehensive database for home businesses, especially in rural areas, poor cooperation of experts in completing the questionnaires consist the limitation of this study.  Creating and organizing a database of home-based businesses, especially in rural areas that have been less studied and arranging the study platform for other research in this field.
Practical solutions: Supporting home-based businesses based on local and indigenous capacities and knowledge is a solution that not only promotes production and creates jobs for the villagers, but also it has positive social consequences.
Originality and Value: The results of this research can be a guiding tool in the executive organizations in charge of issuing home business licenses (Agricultural Jihad Organization, Industry, Mining and Trade Organization and Cultural Heritage, Handicrafts and Tourism Organization) and institutions supporting the vulnerable and poor groups (Imam Khomeini Relief Foundation & the welfare organization). It could also help the managers implement the prosperity of home businesses as effectively as possible.


Articles in Press, Accepted Manuscript
Available Online from 14 October 2021
  • Receive Date: 02 August 2021
  • Revise Date: 21 September 2021
  • Accept Date: 14 October 2021