Framework for Studying Consequence of Rural Tourism Entrepreneurship Development (Case Study: Shit and Shirin Sou areas of Tarom County)

Document Type : Scientific Articles

Authors

• Mohammad Javad Abbasi
• Jilla Sajjadi
• Ali Abdollahi

Shahid Beheshti University

10.22067/jrrp.v9i2.85180

Abstract

Purpose- The purpose of this study is to present a framework for studying the consequences of rural tourism entrepreneurship development.
Design/methodology/approach- The type of study is applied Research and descriptive-exploratory in essence. Data collection tool was a researcher-made questionnaire and the validity of the questionnaire items was confirmed by experts and its reliability was confirmed by Cronbach's alpha (.876). Based on statistical population of experts, local managers and owners of tourism complexes in the villages of Darram and Chavarzgh counties that were selected through purposive non-probability sampling method, 277 households were selected from the owners of tourism complexes and practitioners related to tourism activity. The field-library data collection and data analysis were performed using SPSS software and Structural Equation Modeling (SEM) using AMOS software. The relevance of the four factors affecting the outcomes of rural tourism entrepreneurship development is discussed.
Finding- The results show that the extent of the impact of independent variables of entrepreneurship on tourism development outcomes in the study area, respectively, are the indicators of the opportunities created by the growth and development of entrepreneurship with 0.98 as the first rank and the most influential, socio-economic value creation index of entrepreneurship with 0.87, which is ranked second, innovation and creativity index is ranked third with 0.43 and finally, environmental entrepreneurship index of tourism entrepreneurship is 0.38 and is ranked fourth.
Practical implications- The formulation framework for evaluating the implications of tourism entrepreneurship development presented in this study has a meaningful and acceptable explanation in the study area.

Keywords

• Tourism Entrepreneurship Implications
• Structural equation modeling
• Consequence of Rural Tourism
• Rural tourism

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