Investigate the Status of Financial Support Rural Tourism Businesses Together with a Network Analysis Approach (Case Study: Haraz Road Restaurants)

Document Type : علمی

Authors

Mehdi Hesam ¹

Mohammad Reza Rezvani ²

¹ University of Gilan

² University of Tehran

10.22067/jrrp.v4i2.40417

Abstract

Purpose: The aim of the present study is investigate the status of financial support rural tourism businesses together with a network analysis approach in Haraz road restaurants.
Methodology: Research method is descriptive - analytic survey was conducted. Population, the number 76 was the Haraz Road restaurant owner's matrix a questionnaire was administered to determine the relationships between them. Also the theory and network analysis model and using Ucinet software and Density tests, degrees, reciprocity, transferability, EI, etc. to analyze data from a variety of graphs to show the relationship has benefited.
Finding: The overall results of this study indicate that the restaurant is poor cooperation network. The best in the local restaurants where the local cross-reference to understand the relationship seen. Non-native restaurant owners have the worst relationship with others. But since all non-local investors with a predetermined plan, sufficient capital, education, etc. are good in Business and consumer have more success than local restaurants. Many restaurants also wants a relationship with other partners in the presence of favorable conditions.
Research limitation: The high cost and completion time, according to the extent of the study area, the main challenge facing researchers in the study.
Original/value: The significance of this paper is a new approach that can be used in the planning of tourism development.

Keywords

Rural Development

Rural tourism

a network approach

Haraz road restaurants

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