Analysis of Agricultural Student’s Rural Entrepreneurial Intentions Based on the Extended Theory of Planned Behavior

Document Type : Original Article

Authors

• Maryam Mousivand ¹
• Safiallah Safaei ¹
• Pouria Ataei ²

¹ Payame Noor University, Iran

² Tarbiat Modares University, Iran.

10.22067/jrrp.v11i3.2205.1048

Abstract

Purpose- Since the development of entrepreneurial activities in rural areas reduces many initial costs, and because the agricultural production is centered in rural areas, agricultural graduates can make closer and easier relationships with beneficiaries. Therefore, the current research was conducted aimed at analyzing the rural entrepreneurial intentions of agricultural students of Hamadan University based on the extended theory of planned behavior.
Design/methodology/implications- The population of the study were all senior agricultural students of Bu Ali Sina University, Hamadan (N = 420). The simple random sampling method and Krejcie and Morgan table were used respectively to sample the research population and to determine the sample size (n = 200). A researcher-made questionnaire was used to collect data. The face and content validity of the questionnaire was confirmed by a panel of experts. To verify the reliability of the research tool, a pilot study and the calculation of the ordinal theta coefficient were also conducted.
Findings- The results of the confirmatory factor analysis showed that the indicators used to measure the latent attributes studied in this research are consistent with the factor structure and the theoretical basis of the research. The results showed that three main components of TPB (attitude, perceived behavioral control and social norms) had a positive and significant effect on rural entrepreneurial intentions of students, which predicts 51% of the variance of rural entrepreneurial intentions. In addition, adding six entrepreneurial skills to the model, the predictive power of TPB increased by 19%.
Research limitations/implications- One of the most important limitations was the accurate assessment of the entrepreneurial skills.
Practical implications- Considering the interaction of motivational and skill components, it can be inferred that students’ confidence in their entrepreneurial abilities and skills in order to launch and manage a new business gives them the power to have creative intentions and decisions to start a new activity.
Originality/value- This study contributed to integrate skills and behavioral components for improving the rural entrepreneurial intentions of agricultural students. The results contribute to enriching the literature on rural entrepreneurial intention. This study documents the entrepreneurial intention and skills as important precursors to students’ decision to create new agricultural business.

Keywords

• Rural entrepreneurial intentions
• Theory of planned behavior
• Agricultural students
• Entrepreneurship education

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