##plugins.themes.bootstrap3.article.main##

Sedigheh Kiani Salmi Rasoul Heydari Soureshjani Hoda Basereh

Abstract

Purpose- The aim of this study was to investigate the mental image of local residents of tourism destination villages in Karaj city regarding the economic and social effects of tourism and its effect on tourism development tendency.
Design/methodology/approach- This research is based on an applied and descriptive-analytical method. Data related to any of the variables have been collected through questionnaires and interviews. The statistical population of the study is the residents of the villages of tourism destination in Karaj city. Out of this, 365 local residents of the villages were selected according to Cochran formula as the sample population. To analyze the research findings, AMOS and SPSS software were used.
Findings- The results of this study showed that the mental image of the local residents of the tourism destination villages in Karaj is positive about the economic and social effects of tourism development. Also, the satisfaction of local residents from economic dimensions of tourism with a factor of 0.77 compared to their social mental image with a factor of 0.70 has a greater impact on the local community's desire for tourism development.
Research limitations/implications- The difficulty of crossing the mountainous slopes of Chalous Road, the unwillingness of some respondents in the studied villages for individual and social reasons, the lack of sufficient statistics and information about the province of Alborz due to the newly established and non-differentiated statistics from the Tehran province are among the limitations of the research.
Practical implications- Neglecting local communities in tourism industry activities is a major bottleneck in participatory planning in order to achieve sustainable development of tourism. In this regard, planners and custodians of tourism in the studied villages should develop sustainable tourism to meet the needs and desires of local residents, while the development of sustainable tourism will be impossible without the participation of local residents and their loyalty toward tourists. In this way, the maximum satisfaction of the local community is realized as an indispensable necessity for the successful development of tourism.
Originality/value- In this research, we tried to provide a comprehensive and systemic approach which is a geographical attitude to evaluate the tendency of local residents of target tourism villages of Karaj County about tourism effects. In addition, the effect of this attitude was examined on local community satisfaction using structural equation modeling.

Article Details

References
1. Ahmadi, A. R., Agili, A. A., Foruzani, M., & Yazdan Panah, M. (1394/2015). Factors affecting satisfaction with the support of residents of rural areas of tourism (Case study Masjed Soleyman, Indica, and Laali cities). Biannual Journal of Social Tourism Studies, 3(6), 61-86. [In Persian]
2. Akbari, A., & Gharakhloo, M. (1389/2010). New conceptual ecotourism in tourism geography (1st ed.). Tehran: Entekhab Press. [In Persian]
3. Aligolizadeh Firouzjaee, N., Ramezanzadeh Lasbouei, M., & Esmaeili, M. (1393/2014). Measuring the attitude and orientation of the host society to the development of tourism in rural areas of desert and desert regions (Case study: Rural areas of Khur and Biabanak). Journal of Geographical Studies of Arid Regions, 5(18), 37-53. [In Persian]
4. Alvani, S. M., & Piroz Bakht, M. (1385/2006). Tourism management process. Tehran: Office of Cultural Research. [In Persian]
5. Amini, A., & Zeidi, Z. (1394/2015). Cultural impact of tourism in rural areas from the viewpoint of the local community. Geographical Researches Quarterly, 30(2), 13-32. [In Persian]
6. Amini, A., Bakhty, S., & Babajamali, F. (1394/2015). Evaluation of the attitude of the host society to the development of tourism in rural areas. Journal of Research Tourism Management, 10(30), 77-106. [In Persian]
7. Ashworth, G. J., & Voogd, H. (1990). Selling the city. London: Belhaven Press.
8. Blank, U. (1989). The community tourism industry imperative, the necessity, the opportunities, its potential. State college, USA: Venture Publishing.
9. Byrd, E., Bosley, H., & Dronberger, M. (2009). Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina. Tourism Management, 30(1), 693-703.
10. Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon the image. Journal of Travel Research, 18(4), 18-23.
11. Echtner, C. M., & Ritchie, J. R. B. (2003). The meaning and measurement of destination image. Journal of Tourism Studies, 14(1), 37-48.
12. Elliot, S., Papadopoulos, N., & Kim, S. S. (2011). An integrative model of place image: Exploring relationships between destination, product, and country image. Journal of Travel Research, 50(5), 520-534.
13. Emami, A. R., Ranjaberian, B., & Fathi, S. (1392/2013). Perceived mental image of a country and its impact on tourists' intent (Case study: Iran). Journal of Research in New Marketing Research, 4(3), 133- 148. [In Persian]
14. Gallarza, M. G., Saura, L. G., & García, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56e78.
15. Ghadami, M., & Salehi, S. (2011). Investigating the Factors Affecting formation of antagonistic relationship between agriculture and tourism (Case study: Chalous city, Nushahr). Quarterly Journal of Tourism Management Studies, 17, 173-203. [In Persian]
16. Ghadrdan, H. (1390/2011). Walking in Alborz land of tulips. Alborz Tourism Comprehensive Book, Alborz Municipal Department of Culture. [In Persian]
17. Gursoy, D., Chi, C. G., & Dyer, P. (2010). Locals' attitudes toward mass and alternative tourism: The case of Sunshine Coast, Australia: Journal of Travel Research, 49(3), 381-395.
18. Heidari Chiane, R. (1383/2004). Evaluation of tourism planning in Iran (Unpublished doctoral dissertation). Tabriz University, Iran. [In Persian]
19. Heidari Sareban, V., & Maleki, A. (1392/2013). Evaluation of the role of rural tourism in rural social empowerment (Case study: Dehzizarat village, Bavanat city, Fars province). Journal of Village and Development, 6(2), 279-298. [In Persian]
20. Hernandez, S. A., Cohen, J., & Garcia, H. L. (1996). Resident attitudes towards an instant resort enclave. Annals of Tourism Research, 23(4), 755 - 779.
21. Humsud, N., & Promsaard, S. (2015). The effects of resident’s image and perceived tourism impact on residence satisfaction and support: A case study of HUA-HIN Prachubkirikhan, the 2015 WEI International Academic Conference Proceedings, (PP190-199). Vienna: Austria
22. Kazemi, M., Pour, S., Sa'datyar, F.s. & Bitaraf, F. (1390/2011). Influence of the mental image of tourists on the perceived value of Caspian Sea coastal cities with an emphasis on the role of the interface between the perceived factors. Journal of Research & Urban Planning, 2(6), 19-34. [In Persian]
23. Khatoon Abadi, S. A., & Rast Ghalam, M. (1390/2011). Measuring the four dimensions of tourism using the SWOT (Case study: Tourism destination villages of Chaharmahal and Bakhtiari province). Journal of Agricultural Economics and Development, 25, 330-338. [In Persian]
24. Kiani Salmi, S., & Boshag, M. R. (1395/2016). Explaining the effects of Golabgiri festival from the viewpoint of local residents. Journal of Tourism Management Studies, 11(34), 65-92. [In Persian]
25. Kim, M. (2002). The effects of tourism impacts upon quality of life of residents in the community (Doctoral dissertation, Virginia Tech). ‏ Dissertation submitted to the Faculty of the Virginia Polytechnic Institute and State University In partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY In Hospitality and Tourism Management, 289 pages
26. Kotler, P., Haider, D., & Rein, I. (1993). Attracting investment, industry and tourism to cities, states and nations marketing places. New York: The Free Press. Adivision of Simon and Schuster, pp 284-301.
27. Kuvan, Y., & Akan, P. (2005). Resident’s attitudes toward general and forest related impacts of tourism: The case of Belek, Antalya. Tourism Management, 26, 691-706.
28. Lee, H. T. (2013). Influence analysis of community resident support for sustainable tourism development. Tourism Management, 34 (1), 37-46.
29. Leep, A. (2007). Resident attitudes towards tourism in Bigodi village, Uganda. Tourism Management, 28, 876-885.
30. Lynch, K. (1960). The image of the city. Cambridge: MIT Press.
31. Bolton, R. (1992). Place prosperity vs. people prosperity revisited: An old issue with a new angle. Urban Studies, 29(2), 185e203.
32. Mahdavi, M., Ghadiri Maasoum, M., & Ghahremani, N. (1386/2007). Tourism impacts on rural development with a survey of the villagers in the valley of Ken and Sulaghan. Journal of Village and Development, 11(2), 39 - 60. [In Persian]
33. Prayag, G., Hosany, S., Nunkoo, R., & Alders, T. (2013). London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude. Tourism Management, 36, 629-640.
34. Rezvani, M. R. (1387/2008). Development of rural tourism with sustainable development approach. Tehran: Tehran University Press. [In Persian]
35. Sajjadi, A., & Ahmadi, F. (1392/2013). Assessing the impact of rural tourism in Fooman county from the viewpoint of rural communities. Journal of Tourism Management Studies, 8(23), 155-157. [In Persian]
36. Shamsodini, A. (1392/2013). Rural tourism: A roadmap for rural development (Case study: Fahliyan Village). Housing and Rural Environment, 131, 95-107. [In Persian]
37. Sojasi Gheidari, H., Sadeqhlou, V., & Mahdavi, D. (1393/2014). Explanation of the role of the quality of the rural tourism destinations in improving the mental image of tourists (Case study: Tourist destinations of Rudbar, Ghasran). Journal of Spatial Planning, 19(2), 61-88. [In Persian]
38. Taleb, M., Bakhshi Zadeh, H., & Mirzaee, H. (1387/2008). Theoretical foundations of rural social participation in rural tourism planning in Iran. Journal of Village and Development, 11(4), 25-52. [In Persian]
39. Tasci, A. D. A., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413-425.
40. Vosoughi, L., DadvarKhani, F., Moteei Langeroodi, S.H., & Rahnamaee, M.T. (2011). Assessing the Effective Factors on Winter Tourism Satisfaction (Case Study: Shemshak and Darbandsar Winter Destinations). Journal of Tourism Management Studies, 7(15), 1-27. [In Persian]
41. Ziaei, M., & Torabian, P. (1389/2010). Acceptable level measurement of negative social impact of tourism on local communities in Iran (Case study: Rural settlements in Parishan wetland). Geography Quarterly, 27, 205-225. [In Persian]
How to Cite
کیانی سلمیص., حیدری سورشجانیر., & باسرهه. (2018). Investigating the Tendency of the Rural Society to Tourism Development and Identifying the Factors Affecting It (Case Study: Tourism Villages of Karaj). Journal of Research and Rural Planning, 7(3), 83-102. https://doi.org/10.22067/jrrp.v7i3.67853
Section
Scientific & Research